Have you wondered why governments  
 always  seem  to  
 be  responding  to  a  crisis  in  
 health  care?  Or  why  the  media  is  
 so focused on stories about nursing  
 or teaching?  
 If  you  had  just  been  rescued  
 off  an  island  with  no  connection  
 to  the outside world  for  the  last  30  
 years,  you might  think  that  people  
 today  spend  80  per  cent  of  their  
 days consumed with the operations  
 of health and education. You might  
 have  the  impression  that  both  are  
 so desperate for money they are on  
 the brink of failure. You might also  
 have heard experts say there are no  
 acceptable  alternatives  to  the  way  
 we  care  for  the  sick  and  teach  our  
 kids and no choice but to pay more  
 taxes  for  health  and  education  and  
 accept  lower  standards  for  other  
 government services.  
 After a few days, you would see  
 that most working people still earn  
 their living in the private sector and  
 government  is  still  responsible  for  
 hundreds of other services. You just  
 don’t  hear  about  it  in  the  media.  
 Why not?  
 The  short  answer  is  that  there  
 are  a  lot  of  skilled,  well-funded  
 interest groups persuading the public  
 and  governments  of  specific  
 problems and the money needed to  
 address them. Most of this constant  
 campaigning  is  funded  directly  or  
 indirectly  with  taxpayer  dollars  
 and  has  started  to  intensify  now  
 that  a  provincial  election  is  mere  
 months away. 
 What do Albertans think are the  
 most important issues? More importantly, 
  what do voters think? In my  
 experience as a political strategist,  
 we make a distinction between people  
 and voters. I know polling will  
 show that people agree the biggest  
 issues for government are healthcare  
 and  education.  But  politicos  
 know the biggest issues for voters are  
 their own economic issues (jobs and  
 taxes) and infrastructure that makes  
 their lives easier.  
 Albertans  are  concerned  with  
 the economy, the financial mess the  
 province is in and worried what the  
 red  ink  is  going  to  do  to  taxes. At  
 current  trends,  the  provincial  debt  
 will  reach  $90  billion  by  2023–24  
 and all parties are talking about fiscal  
 restraint. All the political parties  
 know that in an economy where we  
 can’t get pipelines built, voters care  
 C E O   U P D AT E 
 about  good  roads,  good  jobs  and  
 low  taxes.  Voters  have  a  personal  
 and direct relationship to their economic  
 situation.  Their  connection  
 to  roads  is  through  longer  commute  
 times and observation of road  
 condition.  What  they  need  to  hold  
 governments  accountable  for  the  
 condition  of  their  roads  are  hard  
 facts  they  can  relate  to  and  use  to  
 challenge  those  running  for  office  
 about their platforms.  
 Data  exists  to  prove  that  roads  
 build  the  economy  and  benefit  
 everyone  in  society  every  day.  But  
 to  give  voice  to  these  facts,  someone  
 needs  to step up and speak  for  
 roads. It falls to us, the roadbuilders,  
 to  speak up  for  roads.  The ARHCA  
 Board of Directors approved a public  
 advocacy  campaign for  the upcoming  
 election  to  provide  voters  with  
 information  they  need  to  make  
 informed  decisions  about  the  condition  
 of  their  investment  in public  
 roads  and  solutions  Alberta  could  
 use  to  protect  their  investment.  
 Plan to attend the Advocacy Session  
 at  the  annual  convention  to  learn  
 more about  the campaign.  In 2019,  
 ARHCA will speak for roads.  n 
 Who Speaks  
 for Roads? 
 khunaspix / 123RF 
 By Ron Glen, CEO, Alberta Roadbuilders  
 and Heavy Construction Association 
 ALBERTA HEAVY  2018  7 
 
				
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